Interest, Novelty and the ADHD Advantage: Why Your Best Work Happens Under Specific Conditions

You are good at your job, and it still costs more than it seems to cost other people. Some weeks you produce work in two days that you are genuinely proud of. Other weeks the same task sits untouched and you cannot explain why, because nothing about you has changed. This session explains what has. Attention and effort are not supplied on demand. They are supplied in response to specific conditions: interest, novelty, urgency and meaning. Once you can see those conditions, what looked like inconsistency starts to look like a mechanism you can work with. We cover the conditions that switch your capability on, how to recognise which ones your best work has always quietly depended on, and how to build them into an ordinary week on purpose rather than waiting for a deadline to do it for you. This is what the ADHD advantage actually is: not a lucky trait, but conditions you can engineer. Useful whether you are diagnosed, waiting for an assessment, or simply recognise yourself in this.

Led by Roxana Tascu, business psychologist (MSc, UCL) and executive ADHD coach (PCC, ICF), trained at ADDCA New York, with more than 2,000 hours of coaching. Her work is built on one idea: under the right conditions, ADHD becomes an advantage. Drawing on business psychology and positive psychology, she helps founders and senior professionals with ADHD engineer those conditions, so the advantage can surface.